About Us

Welcome to smokewho.com where style meets purpose.


We started this brand with a simple belief: clothing should make you feel confident, comfortable, and true to yourself. Every piece we create is designed with care, combining timeless style with everyday wearability.


Our collections are inspired by modern streetwear, minimalism and cultural heritage. We focus on high-quality fabrics, thoughtful details, and designs that last beyond trends.


At the heart of Smoke Who is our commitment to create connection through sustainability and ethical production. Whether it’s sourcing responsibly, producing in small batches, or championing diversity, we believe fashion should do more than just look good — it should feel good and do good too.


We’re more than a clothing brand. We’re a community built on creativity, individuality, and confidence. When you wear Smoke Who, you’re not just wearing clothes — you’re expressing who you are.


Thank you for being part of our journey. Let’s keep redefining what it means to get dressed.